Features

  • "New Dirt Norco Race Team bikes have arrived"

    • New Dirt Norco Race Team bikes have arrived

    • 22 February 2012 | 37

    • It was an exciting day at Dirt Norco HQ today as this years Dirt Norco team Aurum downhill bikes arrived ready for the first race in South Africa now only a few weeks away.

  • "Dirt Norco Season Recap"

    • Dirt Norco Season Recap

    • 12 September 2011 | 18

    • As the dust settles on the 2011 World Cup series, (or mud, in the case of Champery) its time to return home and begin the task of preparing for next years racing calendar.

  • "Exclusive: Norco to be distributed by Evans Cycles UK"

    • Exclusive: Norco to be distributed by Evans Cycles UK

    • 29 August 2011 | 1

    • ICONIC CANADIAN BRAND NORCO BICYCLES TO BE DISTRIBUTED EXCLUSIVELY BY  EVANS CYCLES IN THE UK July 2011 – Evans Cycles is proud to announce the addition of Canadian bicycle manufacturer, Norco Bicycles, to its brand portfolio. Canadas largest cycling manufacturer will add a robust product offering to Evans already impressive [...]

  • "Dirt Norco explain Gravity Tune"

    • Dirt Norco explain Gravity Tune

    • 28 August 2011 | 12

    • With the release of the 2012 bike range from Norco, the ‘Aurum’ is the DH rig that the team have been working on with the engineers at Norco. Some more exciting news about the new frame is the addition of ‘Gravity Tune’ as explained here by Ben and Dan. Norco [...]

  • "Dirt Norco Whistler Video Diary"

    • Dirt Norco Whistler Video Diary

    • 14 August 2011 | 6

    • After a hectic start to the world cup season, the team took a few days out of the busy whistler schedule to shoot in the mud on the famous garbanzo track.

  • "2012 Norco Product Launch"

    • 2012 Norco Product Launch

    • 21 July 2011 | 33

    • So we are just in the the middle of the whirlwind that is Crankworx in Whistler at the moment with races each day and parties each night but aside from the usual whistler goings on, some big news from this side of the pond came yesterday with the official launch [...]

  • "Norco Prototype update with Ben Reid"

    • Norco Prototype update with Ben Reid

    • 23 May 2011 | 29

    • The team recently took delivery of the second batch of prototype frames from Norco. Ben tells us a little bit about the development team and takes the new bike for a ride at a local track at home in Ireland.

  • "Dirt Norco Race Truck – First Glimpse"

    • Dirt Norco Race Truck – First Glimpse

    • 20 May 2011 | 15

    • It took all winter to get it ready, but the new race truck and pits are finally ready for the race season. We snapped a few photos in between rain showers at last weeks SDA

  • "New Dirt Norco Team Bike – Exclusive"

    • New Dirt Norco Team Bike – Exclusive

    • 12 May 2011 | 59

    • The team just took delivery of 2 shiny new Norcos to start the season on. After a late night last night, they are built, stickered and ready to get stuck into some racing this year.

  • "Dirt Norco gear up for 2011"

    • Dirt Norco gear up for 2011

    • 4 May 2011 | 23

    • This years season has come a little earlier than usual, with round 1 in South Africa having been and gone already. Over the past few weeks, the Dirt Norco team have been busy working, riding and getting everything prepared for the start of the season. Ben has been resting his [...]

  • "Bike Check – Norco Prototype"

    • Bike Check – Norco Prototype

    • 21 April 2011 | 5

    • Dan “Stanny” Stanbridge takes some time out before the first world cup to give you the details on his current prototype DH bike…

  • "Pietermaritzburg National Race – Wash out!"

    • Pietermaritzburg National Race – Wash out!

    • 17 April 2011 | 9

    • After the wettest weekend that most locals have ever seen, (one guy quoted he had never had to use a spike tyre before!) the final race runs had to be cancelled so we assume positions are awarded based on qualifying results. The weather deteriorated the whole way through qualifying giving [...]

  • "Moelfre chest cam"

    • Moelfre chest cam

    • 10 April 2011 | 4

    • Dirt Norco team rider Dan Stanbridge takes us down a windy Moelfre during todays practice at round 2 of the Halo BDS. MPORA Action Sports >>

  • "New Boxxer Keronite turns up at Dirt Norco HQ"

    • New Boxxer Keronite turns up at Dirt Norco HQ

    • 6 April 2011 | 0

    • In the middle of packing up to leave for South Africa, these bad boys just turned up at Dirt Norco HQ. Can’t wait to get them on the bike and smash out some runs! We’ll get some more pictures and feedback posted up as soon as we get back from [...]

  • "Ben Reid – Officially a Truck Driver"

    • Ben Reid – Officially a Truck Driver

    • 29 March 2011 | 0

    • After years of one armed sun tans, sneaking into the truckers lounge on ferries and giving the special signal to overtaking ’18 wheelers’, Ben Reid has realised the dream and joined the ranks by passing his ‘heavy goods vehicle’ or “TRUCKER” licence this week. He’s now free to roam the [...]

  • "Dirt Norco – WDMBA Round 1 Rheola"

    • Dirt Norco – WDMBA Round 1 Rheola

    • 28 March 2011 | 6

    • A report from yesterdays race courtesy of team rider Dan Stanbridge: “Just back from a good weekends racing at Rheola. It was round 1 and the first ever WDMBA Downhill race, which for those not in the know is a new series starting up based in South Wales. Fast is [...]

  • "Ben Reid injury update"

    • Ben Reid injury update

    • 26 March 2011 | 9

    • After a busy off season getting the new team race truck ready for its maiden voyage, Ben took some time off to do what he does best and ride a bit of downhill at a local track in Ireland. Conditions were wet and muddy which is nothing out of the [...]

    • Dirt Norco Prototype testing in Malaga

    • 16 February 2011 | 9

    • You might have seen in issue 108 the team left the Irish winter behind and headed over to Switchbacks in Malaga to spend some time testing the first prototype from Norcos latest development project. Victor Lucas was there to capture a few spy shots on video and a few words [...]

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    • DirtTV: The Gimp in O’Brien’s Backyard

    • 27 January 2011 | 17

    • The funniest video you’ll watch this week. Photographer Victor Lucas caught up with Glyn O’Brien to shoot his backyard pumptrack for the latest issue of Dirt (#108). Glyn tells Victor all about the mysterious “Gimp” character who helped build the pumptrack. Co-stars Dirt Norco rider Ben Reid. The Gimp in [...]

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    • Speed Kings Trailer 2 + Premiere

    • 10 December 2010 | 14

    • Get away from the Christmas stress and head over to The Custard Factory, Birmingham on Saturday the 11th of December for the Premiere of SPEED KINGS. Doors open at 18.00 with the film showing at 19.30. £2 entry on the door. Pick up your copy of Speed Kings on the [...]

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    • Speed Kings – Trailer

    • 22 October 2010 | 0

    • Ben Reid spent some time filming with Scott Marshal for his latest movie release, check out the trailer here; More Mountain Biking Videos >>

    • Dirt Norco Video Diary – Season Round up

    • 20 October 2010 | 8

    • Watch Ben Reid and Dan Stanbridge talk about the ups and downs of the 2010 World Cup season, from round one at Maribor to Fort william and right through to world champs in MSA. Dirt Norco Video Diary – Season Round up >>

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    • Dirt Norco Deep Sumer Photo Reel

    • 23 August 2010 | 0

    • The deep summer photo contest happens each year at Crankworx and features some of the best photographers and riders from all around the globe. We were all rooting for Sven Martin to win, and were gutted when he had the prize stolen from his grasp by some local hero, so [...]

    • Dirt Cribs – Episode 1

    • 20 August 2010 | 14

    • Brought to you by the Dirt Norco Team, this pilot episode introduces John Lawlor and his “Ice Box”. An in depth tour of his traveling home, covering all of the essential luxuries a world cup videographer could need. More Mountain Biking Videos >>

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